Kalev says no to trans fatty acids in their products
According to Kalev Chocolate Factory, the company is using the new generation non-hydrogenated vegetable fats in all of its sweets since September. Furthermore, without exception all glazed candies of Kalev are now covered with pure chocolate glaze, which contains 100% natural cocoa butter. Additionally, the company will increase the weight of its candies.
According to the words of Kaido Kaare, managing director of Kalev Chocolate Factory, this is realising one stage of the long-term product development plan, the result of which can already be tried in the products sold in stores. “All products that go out from Kalev Chocolate Factory today, have been manufactured of raw materials of higher quality. Until the depletion of the old stock of packaging we will use the old labelling, but from the end of this year the latest, we will hopefully be communicating our trans fatty acids free content also through our packaging,” said Kaare. According to his words, the product development plan of Kalev includes many other steps with which the company can bring joy to the sweettooths already in the nearest future. “Relying on the feedback from the consumers, we have decided to increase the weight of the candies. The milk bars have already gotten back their old form, next praline candies will become bigger, among them the favourites of the consumers Oravake, Teekonna etc. For that purpose we acquired new nozzles for the production lines, which allow making bigger candies as compared to the possibilities that we have so far had in the new facility with the new equipment,” said Kaare.
According to the words of nutrition specialist Mai Maser, excluding hydrogenated vegetable fat from the candies shows that the level of Estonian food industry is reaching the high quality standards comparable to those of Denmark or Austria. “The fact that our companies continue to develop their products and introduce new raw materials with higher quality is only commendable,” said Maser.
According to Kaido Kaare, the company is taking major steps in product development as well as export, expanding sales on export markets in co-operation with the companies of the Orkla group. “Thanks to belonging to the international group, our export opportunities have significantly expanded. Already today, we have increased the volume of sales of our products to Finland and Russia,” said Kaare.
The main activity of AS Kalev Chocolate Factory is making chocolate and sugar confectionery products and sale of chocolate, sugar and flour confectionery products. The main foreign markets are the Baltic states, Scandinavian countries and Russia. The predecessor of the company is the confectionery business founded by sugar baker Lorenz Caviezel in 1806.
The product portfolio of Kalev includes such well-known brands as Kalev, Linda, Kalevipoeg, Vilma, Draakon, Mesikäpp, Anneke, Kaseke, Maiuspala and many others. Kalev chocolate is made of pure cocoa butter and does not contain other vegetable fats. The products of the company do not contain artificial preservatives.
Kalev Chocolate Factory employs 415 persons.
- Kalev will use sustainably produced cocoa
- Kalev invested € 3.2 million in new state-of-the-art equipment
- Birgit Õigemeel is the first Estonian Eurovision Song Contest singer to have her own chocolate
- Estonia's most beloved brand continues to be Kalev
- Kalev presented the Estonia Opera Theatre with a marzipan likeness of the building for its 100th jubilee
- Kalev has renewed its chocolate kitchen at a cost of over 3 million euros
- Kalev confectionery restored its historical business name AS Kalev
- Epic heroes meet up in unified national chocolate series
- On Valentine's Day, remember your friend as well as your sweetheart
- Kalev's Christmas orders have increased exponentially
- Kalev launched two new chocolate bars with nuts
- New Maiuspala candy box arriving in stores
- Kalev brings Mesikäpp ice cream into the market
- Kalev organises a travelling exhibition about the history of Estonian confectionery industry
- Kalev Désirée chocolates were acknowledged as the Best Estonian Confectionery Product 2011
- Consumers consider Kalev to be the best Estonian trademark
- Marzipan lovers have a reason to rejoice!
- The best gifts for Valentine’s Day are the sweet ones
- The new marketing director of Kalev Chocolate Factory is Anne Tääkre
- Kalev returns to its historical home