Kalev organises a travelling exhibition about the history of Estonian confectionery industry
This year Kalev is celebrating its 205th anniversary and has set up a travelling exhibition that gives an overview of sweets-making throughout decades, offering new knowledge as well as nostalgic joy of recognition for all generations
The travelling exhibition showed first in Tallinn from 21 April and thereafter in the shopping centres of other cities features nostalgic original packages of different sweets from the previous century and many interesting examples of the history of sweets production in Estonia.
The exhibition consists of 16 stands, from where one can find out what is the relation between Kalev chewing gum and soviet cosmonauts, what was the incentive for the production of the kama bar – the national sweet of Estonians, how was the legend of Maiuspala born and many other things. The stand with “moving pictures” will show frames of the history of Kalev and a selection of TV advertisements throughout the times.
The predecessors of Kalev, the biggest sweets manufacturers before the war are represented at the exhibition. For example, one can learn which sweets shop used to use Miss Estonia 1929 Meta Kelgo to attract customers as well as that marzipan was equally loved by the crowned and uncrowned rulers.
Otto Kubo, researcher at Kalev and one of the preparers of the exhibition said that the oldest showpiece at the exhibition is the marzipan mould of a bear with cello from Georg Stude business dating back to the end of the 19th century. “This figurine was allegedly also the favourite marzipan of Leonid Brezhnev, “said Kubo.
The travelling exhibition starts from Tallinn and stops in different locations in Estonia during this summer. The exhibition that was opened at the Ülemiste centre on 21 April will stay there until 8 May. From there the exhibition will travel on to Rocca al Mare Shopping Centre (16-29 May) and the Solaris centre (6-19 June). From there on the travelling exhibition can also be seen in Haapsalu, Pärnu and Tartu.
In August, Kalev is celebrating its 205th birthday. The date of birth of Estonian confectionery industry is considered to be the year 1806, when the predecessor of the current Kalev Chocolate Factory, sugar confectioner Lorenz Caviezel started his confectionery business in Tallinn on Pikk Street where the current Maiasmokk cafe is located. In 1864 the business that had changed hands over time, was bought and significantly expanded by Georg Stude. The most popular products among the produce of Stude were the marzipan figurines and handmade chocolate candies.
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